Quick tips to becoming a successful BDR
The position of business development representative (BDR) is surprisingly complex while being an entry-level role. It demands advanced sales and marketing abilities, along with a strong drive and love for sales.
This makes it an excellent method to begin a career in sales. If you can acquire the abilities and characteristics that contribute to BDR success, you’ll soon ascend the ranks.
So, what are the talents necessary for you to become one of the best BDRs in your company?
1. Make the most of your available time
In sales, there’s always room for improvement. There are always calls to make, opportunities to pursue, and connections to cultivate. It might be daunting, especially if you’re new to sales, but effective BDRs know when and what to focus.
Since the primary objective of a BDR is to acquire new clients, the majority of your time should be spent either prospecting or preparing to prospect.
Look for methods to simplify or automate chores in order to optimise your selling time.
2. Set Daily Activity Objectives
If you have a quota, you may believe you have a clear objective, but you must go farther.
Do you know the weekly figures you must reach to satisfy your quota? What about daily life?
More importantly, do you know what daily tasks you need to complete to keep on track?
For example, imagine you have a quarterly quota to book 60 meetings. This may seem like a large number, but 60 meetings every quarter translates to 20 per month. With an average of 20 workdays each month, you must arrange one meeting every day to stay on track.
Let’s dissect it even more. If you begin a discussion with 1 out of every 5 people you contact and convert an average of 1 in 4 of those conversations into meetings, you must make 20 calls each day to achieve your quarterly quota.
Create daily activity objectives for yourself so that you can keep track of where you stand in respect to your quota.
This will help you focus on actions that will genuinely take you closer to your objective, and your quotas will appear much less daunting.
3. Be a Devoted Professional
You should know, live, and breathe your product or service so that you can readily explain why it or you are suitable for others.
Explore the specifics of your product or service offering, pose queries to your management, and solicit client feedback.
We’re not talking about technological specifications, but you should be aware of them. You must understand how your solution affects the lives of your clients and what problems it answers.
Developing a love for what you’re selling (and how it may benefit your clients) can make selling it much simpler.
4. Become an Expert Communicator.
Communication is key to sales — with the prospect, your team, and your management.
For some, communication skills come more naturally than for others, but regardless of your current communication abilities, you should constantly strive to develop them.
Start by learning these five essential communication skills for sales:
- Listen more, say less
- Send email that is clear and straightforward
- Utilise many channels with ease (phone, email, social media, etc)
- Avoid sounding like a salesperson
- Ask for feedback
This is easier said than done, but fortunately there are countless articles, books, and other materials available to help you speak effectively and convincingly.
Some favourites include:
Sales Hacker’s blog
Dale Carnegie’s How to Win Friends and Influence People
Robert Cialdini’s Influence.
Effective Words by Frank Luntz
In the end, practise is the greatest approach to improve your communication skills. Consider every discussion with your employer, employees, prospects, and even friends and family as a chance to improve your communication skills.